All industries are learning about the new ways they can engage with their customers, clients and partners and perhaps most importantly potential customers. But is the hospitality industry lagging behind most others when it comes to embracing these new technologies? In this briefing we hear from some key experts about how they are using, and should be using, this new wave of technology to enhance their businesses. This includes, Leo Brand, of SwissCom Hospitality Services, Ramona Mehta of Mishcon de Reya and Robert Cook, of Malmaison and Hotel du Vin.