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  • Nov
    12

    Briefing: Trust in digital connections

    A new edition of the Trust Barometer from Edelman has found that online search engines are the most trusted source of general news and information, whilst friends and family are the most trusted content creators online. The digital age has changed the way we communicate and pass on [...]
  • Feb
    13

    Staying connected to your customer

    With the explosion of mobile technology across the globe, relationships with customers are no longer one-dimensional. Brands, corporations and businesses need to embrace new media capabilities to stay connected with their ever evolving consumer. Online commenting, reviewing and criticism is now a 24 hours a day phenomenon, even for the small brands. Understanding the correct [...]