social media
  • Nov
    17

    Briefing: A good reputation goes a long way

    A new study from Resonance Consultancy has named London as the World’s Best City Brand. The results were based on analysis of social media comments about cities, by both locals and visitors. So how important is it that people are talking about your brand online, and how far are hospitality companies relying on Social Media [...]
  • Nov
    12

    Briefing: Trust in digital connections

    A new edition of the Trust Barometer from Edelman has found that online search engines are the most trusted source of general news and information, whilst friends and family are the most trusted content creators online. The digital age has changed the way we communicate and pass on [...]
  • Jun
    19

    Briefing: like, share and embed travel experiences

    Online feedback has transformed the hospitality industry. Comment cards and guest books have always allowed customers to share their thoughts on their stay, but now these experiences, both good and bad, are being shared immediately online and it’s influencing where customers choose to spend their money. Consumers want to get a glimpse of holiday destinations [...]
  • Jul
    04

    Creating positive online sentiment with engaged consumers

    The explosion in the way that everyone uses technology has dominated much conversation over the last few years. Technology, and more specifically the Internet, has brought new opportunities and new headaches for some in the way they communicate with stakeholders. Consumers now engage with brands more directly in an online world which is completely segregated [...]
  • Feb
    13

    Staying connected to your customer

    With the explosion of mobile technology across the globe, relationships with customers are no longer one-dimensional. Brands, corporations and businesses need to embrace new media capabilities to stay connected with their ever evolving consumer. Online commenting, reviewing and criticism is now a 24 hours a day phenomenon, even for the small brands. Understanding the correct [...]
  • Jan
    24

    Embracing new technology in hospitality

    All industries have been digitally disrupted since the mainstream adoption of the Internet and new technology. There is no question that these new technologies have developed both communication and engagement facilitation like never before. Whether businesses want to target your consumer directly or make decisions via a mobile device on the go, the evolution of [...]