James Chappell
  • Feb
    13

    Staying connected to your customer

    With the explosion of mobile technology across the globe, relationships with customers are no longer one-dimensional. Brands, corporations and businesses need to embrace new media capabilities to stay connected with their ever evolving consumer. Online commenting, reviewing and criticism is now a 24 hours a day phenomenon, even for the small brands. Understanding the correct [...]
  • Nov
    15

    Strategies for the Eurozone

    In this briefing we hear from hospitality experts on strategies to employ in business for the Eurozone.
  • Sep
    27

    China’s ground-breaking demand

    The unrelenting growth of all industries in China is too much to ignore for the big hotel brands. Entering this market isn’t as simple as cut and pasting Western philosophies into the new cities. Strategic alliances need to be sought and alternative business techniques understood. Of paramount importance is capitalising on a fast-growth market. Whether [...]
  • Sep
    20

    Global market conditions for deal-activity

    Confidence in the hospitality deal-making market seems to be picking up. The volume of deals has lagged in the past few years, but has hospitality finally turned a corner? Many believe the industry is now slowly picking up again. The relief for all is paramount. What markets will see the quickest growth in activity? Have [...]
  • Sep
    05

    Digital engagement – the next frontier

    The digital economy is an opportunity for many businesses to gain relationships with their customers like never before. This unprecedented accessibility to understand your consumer has never previously been achievable. Some brands are harnessing this new capability effectively, some are flirting with the idea, whilst some are yet to embrace it. What is clear, however, [...]
  • Jul
    26

    Leveraging social networks in hospitality

    Social media has opened new channels for brands to talk to their consumers. Whether it is Facebook, Twitter, TripAdvisor, or the plethora of others, all these tools are integral to any hospitality business looking at a cohesive marketing message. However, ensuring that you are on the right platforms is probably the hardest conundrum. Due to [...]