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  • Dec
    03

    Briefing: Mobile is now the leading digital platform

    A new report by comScore has found that mobile is now the leading digital platform. The report found that total activity on smartphones and tablets accounts for 62% of time spent on digital media. It states that mobile applications alone now represent the majority of digital media usage [...]
  • Jun
    19

    Briefing: like, share and embed travel experiences

    Online feedback has transformed the hospitality industry. Comment cards and guest books have always allowed customers to share their thoughts on their stay, but now these experiences, both good and bad, are being shared immediately online and it’s influencing where customers choose to spend their money. Consumers want to get a glimpse of holiday destinations [...]
  • Feb
    20

    Briefing: the threat and opportunity of Online Travel Agents

    Online travel agents have embraced the digital world as a new business platform. They have taken full advantage of the low costings, have shaken up the industry, and have forced prices down. The efficient booking processes appeal to today’s time-strapped, bargain-hunting customers.  While this is a fantastic way for brands to distribute their product to [...]
  • Oct
    10

    Briefing: the age of data

    Hospitality is one of the most data rich industries on the planet. There is no doubt that most industries are truly envious of the depth of knowledge and understanding the industry has about every single person that walks through the doors. Data that can be so specific to an individual’s preferences when staying in a [...]
  • Jul
    18

    Embracing the mobile world

    The escalation of mobile technology is something to be admired. The speed in which the digital world moves is often very hard to fathom. However, getting the basics right when using these tools is essential and the best hotel companies are grasping the opportunity that mobile technology gives them. Uptake of mobile technology is nothing [...]
  • May
    23

    Investment in data is the future of hospitality

    Staying connected to your customer is of paramount importance as customer loyalty is to brands. The hospitality sector is very unusual as the amount of data a hotel might have about an individual is perhaps more than any other industry. But how should hospitality embrace new technology to capitalise on the enormous amount of data [...]
  • Feb
    02

    Facebook vs. Google+ – The Battle for the Billions

    With the IPO of Facebook possibly today and Google combining the social world (Google+) with Search (Search+), the online giants are positioning themselves for an almighty battle. There is only one winner on the web and we are all about to watch who that will be. But what does it all mean for you? In [...]