This month, easyHotels announced the signing of a new franchise agreement for a 54 room hotel in Reading. Franchises make up the bulk of easyHotel’s rooms with 1,512 franchised rooms, verses 390 owned rooms. The hospitality industry is seeing a clear increase in franchising and management agreements, which means a separation of roles across businesses. [...]

According to statistics from STR, in Q2 2016, Europe’s hotel industry reported nearly flat occupancy growth (+0.6% to 73.9%) and Central/South America region reported a decrease in occupancy. This year there has been a lot of reasons for concern around where we are in the economic cycle and whether geopolitical issues could disrupt the market. With [...]

According to the L2 Digital IQ Index, Marriott has the highest digital IQ of all luxury hotel brands, at 162. This is a considerable margin above the second ranked hotel group, which has been given a Digital IQ of 137. An understanding of how to engage online is vital to the success of a hospitality [...]

Staying connected to your customer is of paramount importance as customer loyalty is to brands. The hospitality sector is very unusual as the amount of data a hotel might have about an individual is perhaps more than any other industry. But how should hospitality embrace new technology to capitalise on the enormous amount of data [...]