Digital
  • Oct
    01

    Briefing: How hospitality companies are evolving into digital businesses

    According to CSC’s Leading Edge Forum, less than 4 out of 10 companies are ready to take advantage of the new business opportunities arising from developments in digital technology. In the hospitality industry there have been some digital successes, and some companies struggling to keep up. A good digital culture needs good leadership and the right partnerships. In this [...]
  • Nov
    21

    Briefing: mobile – the big sell

    Mobile technology is expanding at such a rate that it is really any wonder how people keep up with it. iPhone 5GS, Samsung Galaxy S4, Windows 8, Android, and BlackBerry are just a handful of terms that are in our modern-day vernacular without many of us really understanding what it means for us and for [...]
  • Oct
    10

    Briefing: the age of data

    Hospitality is one of the most data rich industries on the planet. There is no doubt that most industries are truly envious of the depth of knowledge and understanding the industry has about every single person that walks through the doors. Data that can be so specific to an individual’s preferences when staying in a [...]
  • Aug
    22

    Generation Y – a 2D generation

    Generation Y are beginning to enter into both the workplace and marketplace, and therefore all industries are having to be malleable to the demands of this generation, the like of which has never been seen before. Connected, impatient, disloyal and expectant are some characteristics that could be associated with the Millennial generation. How should hospitality [...]
  • Jul
    04

    Creating positive online sentiment with engaged consumers

    The explosion in the way that everyone uses technology has dominated much conversation over the last few years. Technology, and more specifically the Internet, has brought new opportunities and new headaches for some in the way they communicate with stakeholders. Consumers now engage with brands more directly in an online world which is completely segregated [...]
  • Apr
    18

    Understanding new disruptive technology

    Business today deals with disruption on a daily basis… whether it is emails, mobiles or online content, there has been a revolution in terms of how we as individuals and businesses consume media. What is the impact of this on hospitality? As an industry, hospitality will evolve and be disrupted, but not at the pace [...]
  • Jan
    24

    Embracing new technology in hospitality

    All industries have been digitally disrupted since the mainstream adoption of the Internet and new technology. There is no question that these new technologies have developed both communication and engagement facilitation like never before. Whether businesses want to target your consumer directly or make decisions via a mobile device on the go, the evolution of [...]
  • Sep
    05

    Digital engagement – the next frontier

    The digital economy is an opportunity for many businesses to gain relationships with their customers like never before. This unprecedented accessibility to understand your consumer has never previously been achievable. Some brands are harnessing this new capability effectively, some are flirting with the idea, whilst some are yet to embrace it. What is clear, however, [...]
  • Jun
    21

    Contemporary decision-making

    Technology provides businesses with a plethora of opportunity. Most prevalent perhaps is the speed in which we can communicate, understand and react to new things at the click of a button. Without the invention of email, and other technologies, it would feel like we are all standing still. Data being created every day now needs [...]