data
  • Oct
    20

    Briefing: Appreciating data skill

    Research from Tableau Software has revealed that just 40% of recent graduates believe data analytics skills are essential for their future job and only 30% believe data analytics to be critical in fulfilling their career goals. In every aspect of hospitality, workers need to appreciate the importance of [...]
  • May
    12

    Briefing: The measured approach to decision making

    According to a report by CIMA; ‘72% of organisations admit to at least one strategic initiative failing in the last three years as a result of flaws in their decision making process.’ It is said that we make 35,000 decisions a day. In a fast evolving business day, [...]
  • Sep
    12

    Briefing: Guest data and great staff combine for the ultimate personalised experience

    Data has been a hot conversation topic for a long time now. Personal information holds the secrets to your guests’ desires and is more available than ever. If data helps companies to ‘understand’ their customer, then the customer should reap the benefits. Once the guest arrives at a hotel there is no substitute for intuition. [...]
  • Apr
    10

    Briefing: the ‘big data’ minefield

    The digital economy is producing unparalleled amounts of data, in part due to increased customer engagement through social media and online platforms. Simultaneously, the capability of technology and data management systems is progressing rapidly, allowing the vast silos  of data within the hotel industry to be put to good use. This briefing looks at the [...]
  • Oct
    10

    Briefing: the age of data

    Hospitality is one of the most data rich industries on the planet. There is no doubt that most industries are truly envious of the depth of knowledge and understanding the industry has about every single person that walks through the doors. Data that can be so specific to an individual’s preferences when staying in a [...]
  • May
    23

    Investment in data is the future of hospitality

    Staying connected to your customer is of paramount importance as customer loyalty is to brands. The hospitality sector is very unusual as the amount of data a hotel might have about an individual is perhaps more than any other industry. But how should hospitality embrace new technology to capitalise on the enormous amount of data [...]