cyril ranque
  • Jun
    30

    Briefing: Understanding your digital skill level

    According to the L2 Digital IQ Index, Marriott has the highest digital IQ of all luxury hotel brands, at 162. This is a considerable margin above the second ranked hotel group, which has been given a Digital IQ of 137. An understanding of how to engage online is vital to the success of a hospitality [...]
  • Nov
    21

    Briefing: mobile – the big sell

    Mobile technology is expanding at such a rate that it is really any wonder how people keep up with it. iPhone 5GS, Samsung Galaxy S4, Windows 8, Android, and BlackBerry are just a handful of terms that are in our modern-day vernacular without many of us really understanding what it means for us and for [...]
  • Jul
    18

    Embracing the mobile world

    The escalation of mobile technology is something to be admired. The speed in which the digital world moves is often very hard to fathom. However, getting the basics right when using these tools is essential and the best hotel companies are grasping the opportunity that mobile technology gives them. Uptake of mobile technology is nothing [...]
  • May
    23

    Investment in data is the future of hospitality

    Staying connected to your customer is of paramount importance as customer loyalty is to brands. The hospitality sector is very unusual as the amount of data a hotel might have about an individual is perhaps more than any other industry. But how should hospitality embrace new technology to capitalise on the enormous amount of data [...]