accor
  • Jul
    02

    Briefing: Good data management brings insight and development

    Our reliance on digital technology means that data is building at an increasing rate. According to IBM we currently create 2.5 quintillion bytes of data everyday and 90% of the data in the world today has been created in the last two years alone. Much of this data [...]
  • Oct
    24

    Briefing: Global Majors homogenising their hotel product

    Innovation and design can be a real struggle for the ‘Global Majors’ as current products on the market can look outdated, uninspiring and uninviting to guests very, very quickly. This is especially the case in large chains where you need to retain the ‘look and feel’ of a hotel offering globally as well as retaining [...]
  • Sep
    12

    Briefing: the time to budget

    One of the latest developments in European hospitality is the very bullish view of the budget hotel sector. Consumers are willing to compromise on luxury if it means a fair price. This increased competitiveness is being seen across the European market leaving much of the mid-market sector being squeezed and having to reassess their hotel [...]
  • Jun
    13

    African continent on the right track

    Undersupply of hotel product in Africa is certainly prevalent, however the complex nature of a continent with so many different moving parts, makes harnessing the right opportunities difficult. Regional obstacles need to be overcome in order to fully unlock the hospitality potential, with governments and businesses working together to ensure key objectives are met. New [...]
  • Sep
    27

    China’s ground-breaking demand

    The unrelenting growth of all industries in China is too much to ignore for the big hotel brands. Entering this market isn’t as simple as cut and pasting Western philosophies into the new cities. Strategic alliances need to be sought and alternative business techniques understood. Of paramount importance is capitalising on a fast-growth market. Whether [...]