Social media and digital marketing
  • Aug
    16

    Using big data intelligently

    The proliferation of data has never been so prevalent. Information is being created like never before. Customer interaction in hospitality through technology and software has been used for some time. As these systems become more sophisticated, companies can in turn be much more targeted and personalised in the way they interact with their customers. The [...]
  • Jul
    26

    Leveraging social networks in hospitality

    Social media has opened new channels for brands to talk to their consumers. Whether it is Facebook, Twitter, TripAdvisor, or the plethora of others, all these tools are integral to any hospitality business looking at a cohesive marketing message. However, ensuring that you are on the right platforms is probably the hardest conundrum. Due to [...]
  • Jun
    14

    The changing face of the consumer

    Growing complexities in the contemporary environment don’t help in trying to paint a picture of your consumer. Technology, and more specifically the Internet, has opened up a wealth of opportunities but, some would argue, also a plethora of headaches. Consumers are being seen to completely change the way they purchase everything. Hotel brands have to [...]
  • May
    23

    Hospitality embracing digital marketing

    Many large organisations are now coming to terms with the new digital channels. It is a highly effective way of communicating with consumers, potential customers and other people in their respective industries. Hospitality is in a unique position to establish relationships with all stakeholders using this new channel. The amount of information hotel brands collect [...]
  • Mar
    30

    With adversity comes innovation

    Arguably, countries which were damaged by the recession are beginning to see growth again. With this growth innovators are beginning to surface. But what does this mean when dealing with an individual who is an entrepreneur? How do they tick and how can you work with them to create something very special? In this briefing [...]
  • Feb
    02

    Facebook vs. Google+ – The Battle for the Billions

    With the IPO of Facebook possibly today and Google combining the social world (Google+) with Search (Search+), the online giants are positioning themselves for an almighty battle. There is only one winner on the web and we are all about to watch who that will be. But what does it all mean for you? In [...]
  • Dec
    20

    Surfing the digital wave

    This week’s briefing is a little different. A short feature with a host of experts speaking about the impact of digital technology and the changing dynamics of the hospitality business. Are you prepared for disruptive technology? Have you fully embraced the social world? Do you have all the data to make decisions? What are your [...]
  • Nov
    29

    Embracing new engagement tools

    All industries are learning about the new ways they can engage with their customers, clients and partners and perhaps most importantly potential customers. But is the hospitality industry lagging behind most others when it comes to embracing these new technologies? In this briefing we hear from some key experts about how they are using, and [...]
  • Nov
    02

    Exploiting the data rich industry

    Continuing on the technology theme, in this weeks series we try to understand how to use the data being created continuously from mobile devices, social media and feedback forums. Mining this information can help any hotel deliver that personal service that so many customers want. Reacting to this in real-time is the next obstacle, and [...]
  • Oct
    20

    Utilising brand to stay ahead of competition

    Leaders from the hospitality industry on how getting the correct branding, throughout the hotel, is essential and the pitfalls that can be faced.