Social media and digital marketing
  • Aug
    22

    Generation Y – a 2D generation

    Generation Y are beginning to enter into both the workplace and marketplace, and therefore all industries are having to be malleable to the demands of this generation, the like of which has never been seen before. Connected, impatient, disloyal and expectant are some characteristics that could be associated with the Millennial generation. How should hospitality [...]
  • Jul
    18

    Embracing the mobile world

    The escalation of mobile technology is something to be admired. The speed in which the digital world moves is often very hard to fathom. However, getting the basics right when using these tools is essential and the best hotel companies are grasping the opportunity that mobile technology gives them. Uptake of mobile technology is nothing [...]
  • Jul
    04

    Creating positive online sentiment with engaged consumers

    The explosion in the way that everyone uses technology has dominated much conversation over the last few years. Technology, and more specifically the Internet, has brought new opportunities and new headaches for some in the way they communicate with stakeholders. Consumers now engage with brands more directly in an online world which is completely segregated [...]
  • May
    23

    Investment in data is the future of hospitality

    Staying connected to your customer is of paramount importance as customer loyalty is to brands. The hospitality sector is very unusual as the amount of data a hotel might have about an individual is perhaps more than any other industry. But how should hospitality embrace new technology to capitalise on the enormous amount of data [...]
  • Apr
    18

    Understanding new disruptive technology

    Business today deals with disruption on a daily basis… whether it is emails, mobiles or online content, there has been a revolution in terms of how we as individuals and businesses consume media. What is the impact of this on hospitality? As an industry, hospitality will evolve and be disrupted, but not at the pace [...]
  • Feb
    13

    Staying connected to your customer

    With the explosion of mobile technology across the globe, relationships with customers are no longer one-dimensional. Brands, corporations and businesses need to embrace new media capabilities to stay connected with their ever evolving consumer. Online commenting, reviewing and criticism is now a 24 hours a day phenomenon, even for the small brands. Understanding the correct [...]
  • Jan
    24

    Embracing new technology in hospitality

    All industries have been digitally disrupted since the mainstream adoption of the Internet and new technology. There is no question that these new technologies have developed both communication and engagement facilitation like never before. Whether businesses want to target your consumer directly or make decisions via a mobile device on the go, the evolution of [...]
  • Dec
    13

    Is hospitality harnessing online data?

    Many believe that the hospitality industry is not using data effectively. There is a plethora being collected but how do you use this data.
  • Oct
    04

    Building customer loyalty in the digital world

    The new digital world allows all brands and individuals to communicate with each other with the click of a few buttons. But is the hospitality sector fully utilising all the tools available? Mobile technologies now allow General Managers and other executives to understand exactly what is going on in real-time. This has never been achievable [...]
  • Sep
    05

    Digital engagement – the next frontier

    The digital economy is an opportunity for many businesses to gain relationships with their customers like never before. This unprecedented accessibility to understand your consumer has never previously been achievable. Some brands are harnessing this new capability effectively, some are flirting with the idea, whilst some are yet to embrace it. What is clear, however, [...]