Sales and marketing
  • Oct
    04

    Building customer loyalty in the digital world

    The new digital world allows all brands and individuals to communicate with each other with the click of a few buttons. But is the hospitality sector fully utilising all the tools available? Mobile technologies now allow General Managers and other executives to understand exactly what is going on in real-time. This has never been achievable [...]
  • Sep
    05

    Digital engagement – the next frontier

    The digital economy is an opportunity for many businesses to gain relationships with their customers like never before. This unprecedented accessibility to understand your consumer has never previously been achievable. Some brands are harnessing this new capability effectively, some are flirting with the idea, whilst some are yet to embrace it. What is clear, however, [...]
  • Jul
    19

    Global opportunities in 2012

    Appreciating where the opportunities lie in the global marketplace is essential to maintain the growth of any business. There are many differing opinions on where these areas of growth lie; should brands be re-investing in their current portfolio or should they be aggressively pursuing new products? The impacts of the recession are still being felt [...]
  • Jun
    28

    Aligning modern innovation with business

    Consumers are now associating themselves with brands like never before, therefore new product that comes to the market needs to have something to lure them to it. Innovations in design and technology allows businesses to differentiate themselves from competitors and consequently appeal to different audiences. Some hotels are embracing new ideas to gain further market [...]
  • May
    30

    New look investment market

    With the remaining liquidity issues from the recession feeling like a little bit of a hangover, the market for investment has seen real change. Appreciating and understanding the new ways as to where hospitality will see investment is integral. Who are the new investors? What does the market look like at the moment? How can [...]
  • May
    23

    Hospitality embracing digital marketing

    Many large organisations are now coming to terms with the new digital channels. It is a highly effective way of communicating with consumers, potential customers and other people in their respective industries. Hospitality is in a unique position to establish relationships with all stakeholders using this new channel. The amount of information hotel brands collect [...]
  • Feb
    15

    How to be successful in a crowded marketplace?

    With a saturation of brands offering almost exactly same service, how do you become the brand that customers develop an emotional connection with? Hear from some top marketing experts and entrepreneurs on what makes a great brand. Including: Kevin Roberts, Chief Executive Officer Worldwide of Saatchi & Saatchi, on creating an emotional response in consumers. [...]
  • Feb
    02

    Facebook vs. Google+ – The Battle for the Billions

    With the IPO of Facebook possibly today and Google combining the social world (Google+) with Search (Search+), the online giants are positioning themselves for an almighty battle. There is only one winner on the web and we are all about to watch who that will be. But what does it all mean for you? In [...]
  • Jan
    11

    2012 Olympics puts the spotlight on London

    The summer of 2012 promises to be a big year for the UK hospitality market. Many argue it is a chance to showcase London as the place to be for business and leisure. A base for investments and a lifestyle choice. In this briefing we hear why London remains a prominent city on the global [...]
  • Dec
    20

    Surfing the digital wave

    This week’s briefing is a little different. A short feature with a host of experts speaking about the impact of digital technology and the changing dynamics of the hospitality business. Are you prepared for disruptive technology? Have you fully embraced the social world? Do you have all the data to make decisions? What are your [...]