Operational matters
  • Jul
    26

    Leveraging social networks in hospitality

    Social media has opened new channels for brands to talk to their consumers. Whether it is Facebook, Twitter, TripAdvisor, or the plethora of others, all these tools are integral to any hospitality business looking at a cohesive marketing message. However, ensuring that you are on the right platforms is probably the hardest conundrum. Due to [...]
  • Jul
    19

    Global opportunities in 2012

    Appreciating where the opportunities lie in the global marketplace is essential to maintain the growth of any business. There are many differing opinions on where these areas of growth lie; should brands be re-investing in their current portfolio or should they be aggressively pursuing new products? The impacts of the recession are still being felt [...]
  • Jul
    12

    Understanding the impact of the Olympics

    The imminent arrival of the Olympics in London is getting closer and closer, 15 days in fact! But what impact will the Olympics have on the UK and the continuing developments in hospitality. Will the Olympics position London for future events, or will the legacy of the Games have little effect on the industry in [...]
  • Jul
    05

    Consolidation in the hotel industry

    As the market for deals is still stuttering to start, hoteliers are looking for alternative avenues to do deals. Where there is over-supply and low room rates consolidation seems like the logical step. But what does this mean in real terms? and when will we see consolidation come to the market in a serious way? [...]
  • Jun
    28

    Aligning modern innovation with business

    Consumers are now associating themselves with brands like never before, therefore new product that comes to the market needs to have something to lure them to it. Innovations in design and technology allows businesses to differentiate themselves from competitors and consequently appeal to different audiences. Some hotels are embracing new ideas to gain further market [...]
  • May
    17

    The role of government

    Government’s role in shaping industries is integral, hospitality is a major source of trade which they should be very aware of. In this current time as Europe struggles to come to an agreement on a stimulus package for many countries, politicians now need to look at industries which can help set the economy back on [...]
  • Mar
    22

    Managing the hard times

    Obstacles and difficulties are faced by every business. This has, of course, been exacerbated by the economic conditions of the past couple of years. Many believe we are coming out of recession. However, this still doesn’t gurantee plain sailing when making business decisions. The market is still tough, companies have streamlined their operations in the [...]
  • Feb
    15

    How to be successful in a crowded marketplace?

    With a saturation of brands offering almost exactly same service, how do you become the brand that customers develop an emotional connection with? Hear from some top marketing experts and entrepreneurs on what makes a great brand. Including: Kevin Roberts, Chief Executive Officer Worldwide of Saatchi & Saatchi, on creating an emotional response in consumers. [...]
  • Jan
    24

    Attracting customers with creativity

    Standing out from the crowd can be very difficult in such a saturated hospitality market. The development of hotels with a higher value placed on design, creativity and atmosphere is an area of contention for our experts. In this briefing we hear from; Arnaud de Saint-Expuery, of the Andaz at Liverpool Street, on the benefits [...]
  • Jan
    11

    2012 Olympics puts the spotlight on London

    The summer of 2012 promises to be a big year for the UK hospitality market. Many argue it is a chance to showcase London as the place to be for business and leisure. A base for investments and a lifestyle choice. In this briefing we hear why London remains a prominent city on the global [...]