• Nov
    22

    Adopting big brand strategies

    What strategies for development should hospitality business be undertaking? In this briefing we hear from some of the leaders in hospitality
  • Sep
    27

    China’s ground-breaking demand

    The unrelenting growth of all industries in China is too much to ignore for the big hotel brands. Entering this market isn’t as simple as cut and pasting Western philosophies into the new cities. Strategic alliances need to be sought and alternative business techniques understood. Of paramount importance is capitalising on a fast-growth market. Whether [...]
  • Jul
    19

    Global opportunities in 2012

    Appreciating where the opportunities lie in the global marketplace is essential to maintain the growth of any business. There are many differing opinions on where these areas of growth lie; should brands be re-investing in their current portfolio or should they be aggressively pursuing new products? The impacts of the recession are still being felt [...]
  • May
    10

    Strategies for tackling European market

    Europe is a continent which has seen dramatic change in the last 5 years. The landscape for deal making has completely changed, consumer demand has shifted and there is still a need for Europe to find its footing after a troublesome few years. In this briefing we get a few perspectives on companies strategies for [...]
  • May
    03

    Dragon breathing fire on Chinese market

    The emergence of China as a dominant global player is no secret. Capitalizing on this new opportunity is something which many hospitality brands have been looking to tackle for some time. Many questions have arisen due to the assumption that Western products will appeal to Chinese consumers. This is not the case. In this briefing [...]