Simplifying the hotel business model

Author: Steven Rudnitsky

Categories: Financial
Steven Rudnitsky: "I believe that having come from consumer packaged goods experience and companies like PepsiCo and Kraft Foods, I try to simplify how you grow business at the hotel side. And similar to selling Pepsi, the more Pepsi you have on your shelf and that retail outlet, the more you’re going to sell. And from my perspective, as it relates to hotel inventory is the more the places you have it in inventory the more you’re going to sell. The key is at what price point you sell it for and how successful and how good you are at revenue managing, not only your branded site and your direct sales organisation but also the OTAs that are out there and how they are selling their inventory and the type of inventory you’re providing them."
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