Digital age customers accept data collection

Author: Steve Lowy, James Kirk (yBC.tv)

Categories: Cultural, Data, Technology
Tags: Google
The digital age has lead to may changes in customer behaviour. In this TV show Steve Lowey discusses data collection becoming an accepted part of life.

Digital age's 'Big Brother' isn't so scary

But what’s kind of exciting is with technology it’s going to get easier for even the small guys to offer great little touches of excellence to their customers and ultimately start using their data to improve your customers experience.  And I think there’s a lot of scary stuff in terms of Google’s knowledge of what we are doing and tracking you and following you online and offline basically.  But that can be used to an advantage and I think people of the sort of the Big Brother thing they know it’s there now and they just sort of, just carry on doing stuff.

If you found this video interesting and want to hear more about the digital age and data collection, please browse more videos on The Hospitality Channel.

 
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