Being experimental with new communications

Author: Robin Rowland

Categories: Cultural, Data, Marketing, Social Media
Tags: different channels, internet
Robin Rowland: "We absolutely love social media, we’re probably one of the early adopters, we’ve got about 3,500 people now on our email database, which is the old news, we’ve got over 100,000 people on Facebook, about 25,000 on Twitter and you have to remember we’re still quite a small business.  But what’s interesting to me is the two bits of feedback that I get, are about 50,000 people go online and give us feedback on their meal experience, so that’s always helpful.  But as helpful, we have over 1,000 of our team members on Facebook and they’re chattering away to each other. So, we and the whole company is kind of run with the mindset of a 20 year old and we’re listening and we’re learning and we’re actually trying to be a little bit experimental in terms of how we communicate with both our guests and our team members.  We love social media and it works incredibly well for us."
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