Ensuring consumer loyalty throughout the year

Author: Renzo Lorio

Categories: Investment, Marketing, Social Media
Tags: brand awareness, friendliness, internet
Renzo Iorio: "We try to stay connected, of course, as much as we can.  We think that during the stay of the client, which I do think that is an important task that we have to comply with.  And in this sense all the investment that we are doing in order to … how to ... the check-in, this function is devoted not to reduce the contact but to allow the contact with our people and with the guest in a constructive way and an emotional way rather than just in procedure and doing things.  Then it’s important that a good measure of communication on emails, on the stimulation by the web is there, especially to be able to listen to our client through the guest perception etc is there.  Probably something more should be done in social media, mainly in terms of listening in freedom what our client is telling about us, both in the way of increasing and upgrading our performance.  But also in terms of understand how far the client understand what we are trying to do in the hotel, so really to better communicate.  I am not sure that using social media in terms of commercial or a way to promoting is something which is efficient in this sense."  
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