Business growth show: Independent hotel operators looking to differentiate

Author: Peter Shaindlin, James Kirk (yBC.tv)

Categories: Brands, Luxury Hotels, North America
Tags: amenities, asia, Australasia, business growth, global markets, Halekulani, Independent hotels, Japan, LA, marketplace, services
In this business growth show Peter Shaindlin explains how Halekulani Corporation is setting itself apart from other players in the market.

Business growth show: Halekulani

Halekulani stands today as a long term iconic independent brand. And we have the good fortune to prosper in a surrounding ocean, so to speak, of globally homogenised luxury brands which are much more similar to each other than to their competitors. We need to differentiate as an independent and in doing so we offer a product that’s particularly offbeat, unique and original in terms of its programmes, services and amenities. Well, first of all in terms of geographic proximity we sit fairly equally between the east and the west, so several hours to the west is Los Angeles and the west coast, a very important feeder market for us. At the same time, Asia, Japan and Australasia are critical, they’re somewhat equidistant. So unlike most American hotels and resorts we enjoy robust business for both markets.

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