Asia’s difference is in its ‘enterprise culture’

Author: Martin Craigs

Categories: Asia, Cultural, Europe, Government, Marketing, Staff
Tags: ITB, market improvement, teamwork
Martin Craigs: “Like all marketing exercises, you have to share empathy.  There’s some great brands around this very well attended conference and exhibition.  And of course ITB is the grandfather of all travel events.  So compliments to Berlin and everyone who’s made it what it is, through adversity, let’s remember that.  So anyone who has an enterprise culture can get on well in Asia.  And places like Singapore and Hong Kong are very multicultural places.  I’ve spent a long time.  They welcome people who are imaginative and hardworking.  People who do not have an entitlement culture, they have an enterprise culture, that’s the difference.  Complexity in terms of obviously language, regulations are different across the region.  But that is improving because there is going to be Asian economic integration at the end of 2015, which mean people will be able to cross borders amongst those 10 Asian countries.  And therefore their qualifications will be recognised across borders.  So that’s, if you like, the positive step that the EU has experienced without enmeshing it in a common currency and the negative sides that we have been sadly having to watch day by day in the news media.”
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