Marcello Baricordi has recently been appointed as Country Manager for Visa UAE within the APCEMEA region, joining from the Visa London office. Based in Dubai and reporting to Kamran Siddiqi GM for MENA, he is responsible for continuing to build the Visa business in the UAE.
Baricordi has over 10 years of financial services experience prior to joining Visa in 2009 on the Global strategy team as a member of the Visa International Management Team. His main role was to develop corporate country growth strategies and drive long term business planning while coordinating large global and local inter-functional teams. A key function area was gathering competitive Intelligence in order to assess and monitor threats and
opportunities arising from immediate and potentially innovative competition.
Prior to Visa, he worked at First Data International in Italy where he was in charge of the business development function across major Italian banks in the issuing and acquiring arena, including scouting M&A and strategic partnership opportunities.
Earlier, Marcello worked for over 6 years as a senior manager at A.T Kearney focusing on the payments sector, supporting large international organizations to develop their go to market strategy in the issuing and acquiring business.
He has extensive knowledge in repositioning products and developing entry strategy in the processing business via organic and inorganic growth.
Mr. Baricordi holds an MBA from the University of California, Santa Barbara, USA