• Dec
    12

    Briefing: an unchartered continent for most

    Nairobi AHIF 2014
    Africa is a continent which many view with much trepidation and caution due to its relative unknown way of doing business. That is at least the general assumption from those who have visited… The continent is one of incredible opportunity for all industries not only for the domestic population but also for big hotel brands [...]
  • Jul
    18

    Embracing the mobile world

    The escalation of mobile technology is something to be admired. The speed in which the digital world moves is often very hard to fathom. However, getting the basics right when using these tools is essential and the best hotel companies are grasping the opportunity that mobile technology gives them. Uptake of mobile technology is nothing [...]
  • Jul
    04

    Creating positive online sentiment with engaged consumers

    The explosion in the way that everyone uses technology has dominated much conversation over the last few years. Technology, and more specifically the Internet, has brought new opportunities and new headaches for some in the way they communicate with stakeholders. Consumers now engage with brands more directly in an online world which is completely segregated [...]
  • Feb
    13

    Staying connected to your customer

    With the explosion of mobile technology across the globe, relationships with customers are no longer one-dimensional. Brands, corporations and businesses need to embrace new media capabilities to stay connected with their ever evolving consumer. Online commenting, reviewing and criticism is now a 24 hours a day phenomenon, even for the small brands. Understanding the correct [...]
  • Jun
    28

    Aligning modern innovation with business

    Consumers are now associating themselves with brands like never before, therefore new product that comes to the market needs to have something to lure them to it. Innovations in design and technology allows businesses to differentiate themselves from competitors and consequently appeal to different audiences. Some hotels are embracing new ideas to gain further market [...]