- President and Managing Director EMEAI, Wyndham Hotel Group
Daniel Ruff is president and managing director of the Europe, Middle East and Africa (EMEA) and Indian Ocean regions. In this role, Ruff is responsible for Wyndham Hotel Group’s strategic development and operational, marketing, revenue management and sales services to the company’s franchisees and development partners.
Ruff held roles in corporate investments and development, brand integration and operations and special projects throughout his eleven-year tenure at Starwood Hotels & Resorts Worldwide, Inc.
He began his career as an investment banking analyst with Credit Suisse First Boston in New York.
Hospitality careers success can hinge on the company you choose to work for, as Daniel Ruff of Wyndham discusses in this TV show.
Hospitality careers advice
So, for me I think the most important decisions that I've made in my career are really around the people I've worked with and for. I think, you know, companies are fantastic, and you have to believe in a company's vision, but ultimately you're working for great people, and I think the most exciting thing about joining Wyndham is I really believe that we're a company full of great people, and it's been a fantastic first three months for me, to really jump into that and see it first-hand.
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Speaking from Wyndham, I'm excited because we continue to be one of the fastest growing companies in the world, and we're the biggest, so I think we're going to deliver on our promise to ensure that there's a hotel in every place that our consumers' want to stay.
It's really exciting, we've acquired the Dolce brand, uh Dolce is the planning, the meeting planners brand of choice, so it's 27 hotels globally, and 7 in our part of the world, it gives us the opportunity to both add a important brand to our stable of brands, but also, to have a a management infrastructure in Europe, so now we can actually manage other- other brands within Germany and- and the markets here.
So while consumer behaviour changes, it doesn't change in the way that people necessarily predicted a few years ago. We've actually see an increased call volume in our call centres at the same time as an explosion of activity on our digital sites and on our apps, so I think that's an interesting thing; you can't put all of your eggs in one basket these days, because the call centres are becoming more of a customer contact centre and doing a lot of things that are less traditional. At least in the Wyndham world, we're find ways to use these customer contact centres more innovatively than have been used in the past.