Destination travel and unique experiences

Author: Andrew Boshoff, James Kirk (yBC.tv)

Categories: Social Media
Tags: eudonic reward, rewards, utilitarian reward
Destination travel is more exciting for people than saving money, as Andrew Boshoff explains in this TV show.

Destination travel is rewarding

I think there’s a lot of academic research about the psychology of rewards, and what sort of reward creates an emotional engagement between the traveller and the brand. And it all points to the same thing which is a basic cash back or room night is not nearly as motivating as some kind of experience that people can enjoy in the hotel or with a hotel’s organisation. And then they can tweet about it or blog about it or put it on Facebook. So our whole programme was founded on local experience awards, which are arranged by the hotels and are meant to be unique money can’t buy experiences in the area. So that’s the basis, this eudonic as they call it, rather than utilitarian reward. If you found this video, about destination travel, interesting why not watch more TV shows on The Hospitality Channel?    
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