With the IPO of Facebook possibly today and Google combining the social world (Google+) with Search (Search+), the online giants are positioning themselves for an almighty battle. There is only one winner on the web and we are all about to watch who that will be. But what does it all mean for you?

In this briefing we hear from:

  • Thomas Power, Founder and Chairman of Ecademy, on Facebook vs. Google having the similarities of Pepsi vs. Coca Cola.
  • Louis Gray, the now Product Marketing Manager of Google+, on how to measure the return on investment in social media
  • And from Ramona Mehta, Partner at Mishcon de Reya, on how businesses reputations can be propelled or tarnished instantly in this digital age.